I had the pleasure of visiting Apricot Lane in Uptown Normal, Illinois to practice visual merchandising analysis by using my knowledge learned in my Fashion Promotion course at Illinois State. The purpose of the project was to analyze all of Apricot Lane’s store features which included looking at their displays, lighting, graphics, layout, and atmosphere. My group and I were very pleased with our store visit and absolutely love the look of this boutique. All of their store features come together to create a wonderful shopping experience. Overall, the store layout and special features compliment their brand image very well! This is one of my favorite boutiques to visit near campus. I had so much fun conducting this project with my group members and look forward to visiting Apricot Lane again soon.
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