Burberry

Burberry uses tension to create a fun atmosphere in this display window by making the mannequin appear to be floating by hanging onto balloons. Viewers may feel tension and wonder if opposing forces will disturb the stability of the display. The proportions and size of the balloons alters the size of the merchandise and the mannequin to appear lightweight which changes the optical weight of the objects and is a unique design element to use when creating displays. Burberry did a wonderful job using key design tools an elements to create a visually pleasing display!
Dior

Dior is known for their luxury garments and immaculate window displays. However, I feel as if this display is a bit too overcrowded by the greenery in the background. The mannequins that are modeling the merchandise are too hidden by the plants that droop down over their faces. It is also visually displeasing to see that the styles and garments being displayed do not go well together. I cannot determine what theme Dior was going for here because they mixed business, casual, and dressy outfits all together. The garments and the setting do not create a unified display as a whole which means consumers may not find harmony within this display when they view it.
