Nordstrom Spring Display in Los Angeles
Nordstrom’s Spring display is sporty and exhibits adorable activewear ensembles! However, some improvements could have been made to enhance this window display by making it more pleasing to its viewers. There is almost no use of color, making the display very neutral. This is not always a bad thing, but the outfits being displayed are almost the same color as the walls and the floor which causes too much blending. It is my personal opinion that adding more color to the merchandise or the background would make this display more attractive. Consumers may pass this display by without taking a longer look at it because it is bland in the use of color which is a very important factor in a window display. After noticing that the props hung from the ceiling are birdies used in the sport of badminton, I realized that this window was not only about being sporty, but it is encouraging viewers to buy activewear that they can feel comfortable and confident in. Though, I am a tad bit thrown off by the mannequins wearing high heels . I feel as if it would be more appropriate for active shoes to be displayed here. In California, activewear in a regular every day attire for many residents and people often mix it with non activewear. This could be why Nordstrom chose to pair the heeled booties with active clothing. I am from Illinois, which is why I perceived this display differently than residents of California may have. All in all, this is a unique display that could use some minor improvements.
The Butterfly Effect in Los Angeles
When you first view The Butterfly Effect window display, you can instantly tell that it is portraying a theme of “The Art of Fashion”. The use of surrealism art (a movement that started in the 20th century) causes tension within this display and releases the creative potential of the unconscious mind. This is a goddess that is being revealed by butterflies from time and space and is embarking on a new journey in life. The clock and door is giving hint to that message being portrayed. The overall unity and balance of this display ties together beautifully. This display is absolutely exquisite in every aspect. I can’t pin point a single improvement that I would have made. I would have to score this display a 10/10!
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