Dior March Display in New York
The Dior display for March is absolutely stunning! From top to bottom, there are multiple design elements that were used here to create an aesthetically pleasing whole. They used the perfect combination of texture and lighting to enhance the merchandise. The sleek, textured, and soft surface creates textural congruity throughout the display. Viewers must wonder what the merchandise feels like and would most likely be drawn in to get a real feel for themselves because the display is so convincing. The use of repetition of pattern in the background and garments creates a special sense of visual rhythm. The use of rhythm in window displays can provide unity and create familiarity and is a great merchandising strategy!
Eilen Fisher March Display in New York
Eilen Fisher’s March window display portrays earth conscious apparel with its simplicity in design. The window has a statement that says “Tencel is made from responsibly harvested trees, so no ancient or endangered forests are cut down for the sake of clothes”. That is wonderful knowledge to be provided to viewers of this window and is a great way to get consumers to enter the store and buy the garments made of ethically sourced fabric fibers. However, I feel this statement should have been printed in white so that it is more noticeable from a distance. It was hard for me to see what the window said as I was viewing this image. That quote should be the focal point of the entire display because it is crucial to the entire design of this window. Overall, this display has a lot of great potential and I love the message that it is sharing with viewers. It is pleasing to see a display represent more casual, simple, and chic garments. Not something you see too often in a main window display.
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