Alicia’s Fashion Blog

Visual Merchandising Analysis 10: Good/Bad

Burberry Burberry uses tension to create a fun atmosphere in this display window by making the mannequin appear to be floating by hanging onto balloons. Viewers may feel tension and wonder if opposing forces will disturb the stability of the display. The proportions and size of the balloons alters the size of the merchandise andContinue reading “Visual Merchandising Analysis 10: Good/Bad”

Visual Merchandising Analysis 9: Good/Bad Mannequins

Louis Vuitton Display for SS19 Collection shssh Louis Vuitton creates the use of mannequins that we could consider beyond our world domain with an interstellar traveler look. The idea here was to create alien-like mannequins that look like they came to earth to see the sites and only the best LV travel accessories could accompanyContinue reading “Visual Merchandising Analysis 9: Good/Bad Mannequins”

Visual Merchandising Analysis 8: Good/Bad

Micael Kors Display Michael Kors February display in London symbolizes the luxury of travel and accessories. The window display is set to be on an airplane with a gorgeous view of the sky and what is better than traveling to somewhere new with your favorite handbag?! The display comes together as a unified whole allContinue reading “Visual Merchandising Analysis 8: Good/Bad”

Visual Merchandising Analysis 7: Good/Bad

Jo Malone March Display 2020 Jo Malone launches new fragrance in London and their window display is beaming with Neon, technology, and beauty! This window display includes proper communication through signage before even entering the store. This bright and attractive sign draws attention to customers and reveals the new lavender scented fragrance. This display communicatesContinue reading “Visual Merchandising Analysis 7: Good/Bad”

Visual Merchandising Analysis 6: Good/Bad

Dior March Display in New York The Dior display for March is absolutely stunning! From top to bottom, there are multiple design elements that were used here to create an aesthetically pleasing whole. They used the perfect combination of texture and lighting to enhance the merchandise. The sleek, textured, and soft surface creates textural congruityContinue reading “Visual Merchandising Analysis 6: Good/Bad”

Visual Merchandising Analysis 5: Good/Bad

Bloomingdales February Display Bloomingdales February display is clearly inspired by Valentines Day and is encouraging consumers to go in and buy sexy and elegant lingerie for their special someone. I really enjoy the use of spotlight lighting in this display. It really brings out the bright and cheery colors on the models and allows theContinue reading “Visual Merchandising Analysis 5: Good/Bad”

Visual Merchandising Analysis 3: California

Nordstrom Spring Display in Los Angeles Nordstrom’s Spring display is sporty and exhibits adorable activewear ensembles! However, some improvements could have been made to enhance this window display by making it more pleasing to its viewers. There is almost no use of color, making the display very neutral. This is not always a bad thing,Continue reading “Visual Merchandising Analysis 3: California”

Visual Merchandising Analysis 2: New York

Prada February Display in New York Prada created an aesthetically pleasing display that gives customers a Spring and sustainable vibe! Notice how there are multiple different types of items being displayed to encourage customers to buy a set of items instead of just one. This is a genius skill to use when marketing products becauseContinue reading “Visual Merchandising Analysis 2: New York”

Apricot Lane Store Visit

I had the pleasure of visiting Apricot Lane in Uptown Normal, Illinois to practice visual merchandising analysis by using my knowledge learned in my Fashion Promotion course at Illinois State. The purpose of the project was to analyze all of Apricot Lane’s store features which included looking at their displays, lighting, graphics, layout, and atmosphere.Continue reading “Apricot Lane Store Visit”

Visual Merchandising Analysis 1: Paris

Ralph Lauren February Display in Paris Ralph Lauren’s February display is very pleasing to the eye! It is an excellent example of using basic design elements and tools to create an appealing window display. My eyes were first drawn to the artwork on the canvases, and then I began to notice all the exquisite merchandise.Continue reading “Visual Merchandising Analysis 1: Paris”