Category Archives: Uncategorized

Burberry Burberry uses tension to create a fun atmosphere in this display window by making the mannequin appear to be floating by hanging onto balloons. Viewers may feel tension and wonder if opposing forces will disturb the stability of the display. The proportions and size of the balloons alters the size of the merchandise andContinue reading “Visual Merchandising Analysis 10: Good/Bad”

Louis Vuitton Display for SS19 Collection shssh Louis Vuitton creates the use of mannequins that we could consider beyond our world domain with an interstellar traveler look. The idea here was to create alien-like mannequins that look like they came to earth to see the sites and only the best LV travel accessories could accompanyContinue reading “Visual Merchandising Analysis 9: Good/Bad Mannequins”

Micael Kors Display Michael Kors February display in London symbolizes the luxury of travel and accessories. The window display is set to be on an airplane with a gorgeous view of the sky and what is better than traveling to somewhere new with your favorite handbag?! The display comes together as a unified whole allContinue reading “Visual Merchandising Analysis 8: Good/Bad”

Jo Malone March Display 2020 Jo Malone launches new fragrance in London and their window display is beaming with Neon, technology, and beauty! This window display includes proper communication through signage before even entering the store. This bright and attractive sign draws attention to customers and reveals the new lavender scented fragrance. This display communicatesContinue reading “Visual Merchandising Analysis 7: Good/Bad”

Dior March Display in New York The Dior display for March is absolutely stunning! From top to bottom, there are multiple design elements that were used here to create an aesthetically pleasing whole. They used the perfect combination of texture and lighting to enhance the merchandise. The sleek, textured, and soft surface creates textural congruityContinue reading “Visual Merchandising Analysis 6: Good/Bad”

Bloomingdales February Display Bloomingdales February display is clearly inspired by Valentines Day and is encouraging consumers to go in and buy sexy and elegant lingerie for their special someone. I really enjoy the use of spotlight lighting in this display. It really brings out the bright and cheery colors on the models and allows theContinue reading “Visual Merchandising Analysis 5: Good/Bad”

Academic Background and Career Experience I am a senior at Illinois State University, where I am working toward a bachelors degree in Fashion Design and Merchandising with a minor in Business Administration. On top of being a full time student, I have gained a lot of retail experience by working for many different outlet storesContinue reading ““Building My Brand Identity””